Future-Proofing Your Mobile Budget Advertising And Marketing Technique
Mobile Wallet Advertising
Mobile wallets, like Apple Budget and Google Pocketbook, store electronic versions of bank card, loyalty cards, occasion tickets, promo codes and more. They're an invaluable customer interaction device for brands since they're a permanent, easy-to-find, low-barrier method to attach and convert.
Unlike emails or social media ads, mobile wallet passes can be continuously updated with dynamic content-- which consumers want and expect. For example, a retailer can set up an automated campaign that sends day-to-day deals to its mobile wallet pass owners for a minimal amount of time.
This sort of targeted messaging programs you respect your most devoted clients while likewise push notifications driving more deal frequency-- a powerful combination. It's an especially effective approach for brand names that intend to drive client loyalty without having an app.